Hi, I'm Luana.

I started in graphic design and ended up in production engineering. The path between the two explains how I work.

Early in the pandemic I joined NÓS — Nosso Olhar Solidário, an app connecting people in need to support institutions: +105,272 people e 213 institutions in the first months. That's where I realized the problem was almost never in the interface — it was between the people, the systems and the services nobody had looked at together. Since then that's what I design: the whole service, with the screen as a consequence.

Production engineering is giving me another lens for that — seeing the operation as a system and turning it into a basis for strategic decisions. Design taught me to ask for whom; engineering, at what cost and in what order.

Today I'm a Product & Service Designer at Optave (Canada), working on customer experience with AI. The only designer on the team, reporting directly to the CEO — which means deciding scope and strategy as much as designing screens. Outside of work I draw: sketching, digital illustration and watercolor.

Research in Transformative Service Research: how services and technology affect the wellbeing of vulnerable populations and consumers in general.

The visual and methodological foundation that still supports my product work today.

Product Design, Service Design, Artificial Intelligence and Product Market Management.