Background

I'm a designer with a deep passion for technology and the arts. Currently, I work as a Product Designer at Softfocus, a company based in Brazil. I hold a degree in Graphic Design from the Federal University Technology of Paraná and have pursued various certifications over the years, including Product Design, Artificial Intelligence, and Product Market Management.

Beyond my formal education, I’ve actively engaged with design communities and initiatives. One of the most meaningful projects I participated in was NÓS, launched at the start of the pandemic. This initiative was a great success, helping many people during challenging times and marking my entry into the world of UX and Product Design. Through the NÓS app, I discovered my love for leveraging technology to create impactful solutions for others.

As a Product Designer, I’m particularly passionate about working at the intersection of product strategy and business goals. While I value and enjoy creating visually engaging designs, my focus goes far beyond aesthetics. I thrive in exploring the strategic aspects of product development—structuring research, filtering insights, and defining how a product will function and fit seamlessly into its context. At my current role, I’m deeply involved in these processes, from aligning product strategy with business objectives to crafting meaningful user experiences. This holistic approach is what drives me and makes my work truly fulfilling.

Art as my escape

Art has always been my haven, a way to relax and express my imagination during stressful or challenging days. Whether it's painting with watercolors, creating sketches, or experimenting with digital drawings, art allows me to channel my creativity and find balance in my daily life.

In this portfolio, I’m sharing some of my favorite digital artworks, a hobby that has become an essential part of who I am. Art not only helps me recharge but also fuels my creativity as a designer, reminding me of the joy of creating something meaningful from scratch.

Luana Beatriz de Abreu

Product Designer