Experience
Product Designer
Softfocus
2020 — Present
Specializes in developing web and mobile solutions for financial institutions. The company serves a variety of clients, including Caixa, Sicredi, Banrisul, and Santander. Its solutions include custom platforms tailored to enhance operational efficiency, meet compliance standards, and streamline processes for financial organizations.
My responsibilities:
Leading product development phases from concept to launch, ensuring alignment with business objectives and user needs.
Conducting quantitative and qualitative research, including user interviews, usability testing, and market analysis.
Creating and delivering user flows, wireframes, sitemaps, and low/high-fidelity prototypes to ensure user-friendly experiences.
Collaborating cross-functionally with engineering, marketing, and business teams to ensure project success.
Driving discovery phases to identify pain points and opportunities for innovation.
Key achievements:
Successfully delivered scalable solutions that increased efficiency in the financial credit cycle for major banking institutions.
Designed a SaaS solution to streamline rural credit operations, automating client, financial, and activity management.
Partnerships with banks and agricultural associations, enhancing product reach and integration.
UX/UI Designer
NÓS - Nosso Olhar Solidário (US - Our Solidary Gaze)
April 2020 – October 2020 (7 months)
My responsibilities:
Designed the MVP and version 2 of this award-winning non-profit app, aimed at connecting individuals in need with volunteers.
Conducted user research, usability testing, and data analysis to refine app features and improve user experience.
Created user flows, wireframes, and the UI Kit, contributing to the app’s IF Social Impact Prize and Design for a Better World awards.
Collaborated closely with professors and student teams, ensuring the project’s sustainability.
Impact
The project received international funding and recognition for social innovation.
Helped build a platform that continues to operate and support community initiatives today.
Graphic Designer Intern
Maringá Tecnologia em Cabeçotes
July 2019 – September 2020 (1 year 3 months)
Maringá Tecnologia is focused on developing solutions for industrial technology, with a strong emphasis on high-performance tools and components.
My responsibilities:
Created visual assets for social media, including engaging posts and banners to increase audience reach.
Designed product packaging, flyers, and layouts for both internal and external communication.
Developed a comprehensive product catalog to support sales and marketing strategies.
Assisted in strategic marketing planning, contributing to campaigns and branding initiatives.
Federal University Technology of Paraná (UTFPR)
Graphic Design.
Sesi Technical College
Administration, Business and Marketing.
Certifications
AI for Designers (Interaction Design Fundation)
Product Design (Mergo)
Product Marketing (How Bootcamps)
How to make the AI project a success (Interaction Design Fundation)
Service Design (Interaction Design Fundation).
Awards & Recognition
IF Social Impact Prize – Recognized for innovation and positive societal contributions through NÓS.
Design for a Better World – Acknowledged for delivering solutions that promote social change.