A SaaS platform that enhances rural technical assistance professionals by streamlining client, financial, and activity management. Assist bridges the gap between financial institutions, farmers, and suppliers, automating processes for seamless operations in the rural credit ecosystem.

Persona & User Journey

Research & Insights

Collaborated with the Product Manager to explore rural credit workflows and map technical assistance challenges;

Synthesized data into personas and actionable insights using Design Thinking tool.

Summary of My Role

Conducted user research and market analysis to identify pain points;

Designed user flows, wireframes, and a final prototype validated through usability tests;

Planned and executed onboarding tests to gather insights and refine the product.

Solution & Impact

Delivered 4 tool modules: Socio-environmental Certification and Remote Sensing, Project Creation, Document Inspection integrated with financial institutions. And also, 3 management tools (Financial, Clients, and Activities) .

Secured partnerships with agricultural planning associations and banks for key functionalities.

Integrated with Softfocus products, adding value across the rural credit cycle.